All findings
Menu
Menu Flow Failure
A revenue opportunity identified during an on-site audit. The figures below are the opportunity we found, not revenue already realised.
What we observed
Breakfast menu presented first, drinks menu buried on page 3. Staff not trained on upselling.
What it was costing
Guests ordering coffee only, missing high-margin cocktail opportunities during breakfast service. ฿75k/month lost from poor menu psychology and staff training.
What we recommended
Redesign menu hierarchy: drinks first, breakfast second. Train staff on signature drink recommendations.
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