Privacy Policy
Last updated: 28 July 2026
Who we are
OptimaCX is a hospitality revenue optimisation service operated by Real Talk Media Group. We are the data controller for the personal data described in this policy. For any privacy matter, contact hello@optimacx.co.
What we collect
- Information you give us. Name, role, property name, location, email address, optional phone number, and anything you write in a message or enquiry form.
- Client delivery data. For active partnerships: menus, operational information and aggregate sales figures you share with us so we can do the work.
- Usage data. Pages visited, approximate location and device type, collected through Google Analytics. This is analytics data, not an attempt to identify you personally.
- Assessor applications. If you apply to carry out audits, the details you submit in that application.
Why we process it, and our legal basis
| Purpose | Legal basis (UK/EU GDPR) |
|---|---|
| Responding to your enquiry | Legitimate interests / steps prior to a contract |
| Delivering services to clients | Performance of a contract |
| Sending service updates and marketing | Consent, withdrawable at any time |
| Website analytics | Consent |
| Accounting and legal compliance | Legal obligation |
Who processes it for us
We do not sell or trade personal data. We do share it with service providers who process it on our behalf:
- Supabase — database and authentication hosting
- Vercel — website hosting and delivery
- Resend and EmailJS — transactional and enquiry email
- Stripe — payment processing for subscriptions
- Google Analytics — website usage measurement
Some of these providers operate outside your country. Where data leaves the UK or EEA, transfers rely on the provider's Standard Contractual Clauses or an equivalent safeguard.
How long we keep it
Enquiries that do not become clients are kept for up to 24 months and then deleted. Client records are kept for the duration of the partnership and for six years afterwards where financial records require it. You can ask us to delete your data sooner.
Your rights
If you are in the UK or EEA you have the right to access your data, correct it, delete it, restrict or object to how we use it, receive a portable copy, and withdraw consent at any time. Exercising any of these costs nothing and will never affect the service you receive.
Email hello@optimacx.co and we will respond within 30 days. If you are unhappy with our response you can complain to your national data protection authority — in the UK, the Information Commissioner's Office.
Cookies
We use cookies necessary for the site to function, and Google Analytics cookies to understand how the site is used. You can block cookies in your browser settings; the site will still work.
See also our Terms of Service.