Topic

Hotel menu design

Menu design for hotels is a different problem from restaurant menu design: several outlets, a repeat guest, and a decision about print versus digital at every one.

QR menus vs print: when the QR code costs you money

QR menus are cheaper to change and easier to ignore. Both of those matter.

6 min

Menu pricing psychology: anchoring, symbols and the right-hand column

Guests do not read prices in isolation. They read them against whatever you put next to them.

6 min

Room service revenue: fixing the outlet guests forget exists

In-room dining fails for three reasons, and only one of them is the food.

6 min

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