Stop leaving money on the table.
We help hotels & resorts maximize revenue per guest at every touchpoint: poolside, in-room, sunset, or dining.
What We Do
Turn every guest touchpoint into revenue
We identify and optimize every interaction moment where guests can naturally spend more, from arrival to departure.
Unlock hidden profit from your existing operations
Discover untapped revenue opportunities already within your property without additional investment or infrastructure.
Grow revenue per guest, without raising prices
Increase guest spend through strategic experience design and menu psychology, not price increases.
Why This Works
Every moment is a chance to sell, or a chance wasted.
From the moment a guest checks in until they leave, every touchpoint is an opportunity to grow revenue. Where the menus are placed, how staff are trained to recommend, the reminders in rooms, the poolside service, the sunset seating, the spa offer, the taxi desk, it all matters.
When these touchpoints are designed to work together, you're not pushing sales. You're guiding the guest step by step through experiences they already want: food, drinks, spa, excursions, laundry, late check-out. The result: happier guests, higher spend, and stronger margins on everything you already offer.
Touchpoint Design
Every guest interaction matters.
From check-in to check-out, we design touchpoints — lobby, pool, room, restaurant, spa, excursions — so they naturally guide guests to spend more.
Staff Empowerment
Your team, turned into revenue drivers.
We train staff to upsell naturally — suggesting, reminding, and reinforcing offers without feeling pushy. When staff are confident, guests spend more.
Revenue Impact
Clear ROI, not vague feedback.
Every recommendation comes with a measurable revenue outcome. Typical uplift: 25–40% more per guest within weeks, without raising a single price.
Why OptimaCX
We don't mystery shop. We maximize revenue.
Every touchpoint, tied to dollars
Every observation comes with a revenue impact, not vague feedback.
Guest psychology in action
From menus to staff prompts to room reminders, we design experiences that guide spend.
Immediate wins, lasting gains
Fast 25–40% uplift now, with a roadmap for long-term growth.
Built to scale
On-the-ground auditors worldwide, backed by digital tools and central strategy.
What our clients say
"OptimaCX identified ฿300k in monthly revenue opportunities we never saw. The sunset activation alone transformed our evening service."
"Menu psychology works. Our AOV increased 18% in the first month without changing a single price. Staff training was excellent."
"The poolside optimization paid for itself in 3 weeks. Guests love the new flow and we're seeing 22% higher beverage sales."
Stop Leaving Money on the Table
Get a free revenue audit and discover exactly how much additional profit your property could be generating in the next 30 days.